Effectiveness of Online Shopping

The whole world is constantly changing. From ways of transportation to the clothes we wear, things change with time and keep changing according to the needs and demands. Similarly the shopping trends have been changing since the internet is taking over the whole world. People prefer more comfort and less rush. Who doesn’t want some time to chill in this hectic life?

After a hectic day at work when you scroll down in your phone watching your favorite clothes or electronics on discount, it would surely lighten your mood. And the best part being you don’t have to go anywhere and can order at any place. You can even pay online. And the satisfaction when you find that dress or jeans looking stunning on you is a whole different feeling. One can’t deny this.

The internet is a medium being used successfully for marketing and selling of goods. Reason being the perks it offers to both the customers and the sellers over traditional marketing. People are very much interested in shopping online rather than going to malls and market in order to avoid rush plus things are more accessible online. Of course it’s much better and comfortable to sit on your couch and order your chosen thing to your place and keep a track on it through your phone or laptop.

Nowadays everything is available online and that too at reasonable prices. Applications like Myntra, Amazon, Flipkart, Meesho etc are one of the most used applications for online shopping. From clothes to medicines to furniture to beauty products, anything you want will be at your doorstep without any hustle and bustle.

  • Convenience – It is the biggest advantage as people don’t have to stand in a long queue and roam in crowded places. They can order and get their product delivered anywhere they want and anytime they want. It allows them to shop at any hour of the day. Along with that if they are not satisfied with it they can either return it or get it exchanged.
  • More Variety – Instead of going to several shops and wandering here and there, you can shop at a single place and compare prices of different brands and buy what suits you the best without even stepping out of the house. One can buy from international brands too that don’t have an offline store available everywhere across the country. It has increased the possibility of choices which allows customers to shop more with more varieties.
  • Reviews – Before buying anything one must need to know that the product shown is worth the price or not. Reviews or feedback from other customers help us to know about the product properly and if we should buy it or not.
  • No Mediator – Online Shopping allows you to buy directly from the manufacturer which ultimately cut the costs of the mediator and thus you get your stuff at the best price.
  • No Crowd – During this pandemic going on, one must look after their health and online shopping is proving to be the enemy of Covid-19. Not only it provides comfort to the customer but also stop the spread of corona virus, thus keeping everyone safe and sound.
  • Easy Replacement – One of the best features of online shopping is replacement. If you are not satisfies with the product you can easily ask them to get it replaced by anything of your choice.
  • Payment Gateways – Online shopping provides various methods of online payment. If you don’t have an account it you can pay through cash also after the delivery. Some of them offer EMI options also.

With so many advantages one can’t deny the fact that online shopping is proving itself a boon to the society. It has more benefits than its disadvantages and thus we can say that online shopping is effective and beneficial, both to the customer and the seller. It has provided job opportunities also.

It’s evident that e-Commerce will have a huge growth in future. Reports suggest that 22% of the global retail sales will be because of e-Commerce in 2023.